A growth proposal for Dr. Kalie and Dr. James Judge

Hey James and Kalie,

I really appreciate your time and you walking me through the details of your businesses, where you’re stuck, and where you want my help.

James, you want to know someone is staying on top of all three ad accounts and keeping you in the loop. My lead media buyer and I keep up with changes to Meta’s algorithm and watch how those changes show up in your accounts. We’ll keep your strongest ads running while we test fresh creative, so when performance shifts, we already have results to guide our next move. Each Monday, we’ll show you what we’re seeing, what it means for your business, and what we’re doing about it. And when something needs your attention between updates, you’ll hear from us directly in Slack. That’s how we’ll help you stay ahead of the changes you were concerned about on our call.

Kalie, you’ve put a lot of work into your online funnel. You’ve recorded the videos, made changes, and followed through on the feedback you’ve gotten. Where you want my help is figuring out why it’s still not converting the way you want, knowing exactly what to change, and having me work through those changes with you.

Here’s how I’d help you both.

Client Flow Control Room

$6,000 per month for all three Meta ad accounts

My lead media buyer and I will manage the ads for your chiropractic office and both of your online businesses. My standard rate is $2,500 per month per account. With all three bundled together, it comes to $2,000 per account, saving you $1,500 each month. Ad spend is separate.

Campaign management and a plan for what comes next.

We’ll start by reviewing what’s running across each account, including the ad you asked about, James. Where an ad is producing, we’ll keep it running and test new creative alongside it. That gives us time to learn what else works while your strongest ads are still bringing in business.

Creative built for each business.

We’ll produce up to 20 new ad creatives per month across the three accounts, allocated according to performance and where fresh creative is needed most. We’ll handle the scripts, hooks, recording direction, static ads, and ad copy. You’ll film the videos and keep working with your existing editor.

A Monday dashboard that shows what your ads produced.

Every Monday, you’ll have one dashboard with a separate view for each business. Using the attendance, enrollment, and revenue numbers your team shares, we’ll connect Meta-generated leads and bookings to the people who showed up, became paying clients, and generated revenue. For each business, you’ll see what you spent, how much revenue we can attribute to your ads, and what that means for your return on ad spend. We’ll also tell you what we’re changing based on those results.

Direct access to me and my lead media buyer.

We’ll work with you side by side in one dedicated Slack channel. When you have a question, you can ask the two people managing your accounts directly. We’ll keep you posted on what we’re seeing, what we’re doing about it, and what’s coming next, so you don’t have to chase down an update or wait for Monday to find out what’s going on.

Optional Funnel Growth Advisory for Dr. Kalie Judge’s online funnel

Additional $2,000 per month for an initial three months

Kalie, I’ll work with you personally on the funnel you’ve already built. I’ll help you figure out why it’s not converting the way you want, tell you which changes I’d make and in what order, and review those changes after you make them. Then we’ll look at what happened and use that to decide what to do next.

Before our first private session, I’ll go through your landing page, webinar, offer, checkout, and follow-up alongside your funnel numbers. I’ll come to that session ready to show you where people are dropping off, what I’d change first, why I’d start there, and how we’ll measure whether it helped.

As you make the changes, I’ll give you specific direction on what to say and where it belongs in the funnel. For example, if we find people are watching your webinar but dropping off when you introduce the consultation, I’ll show you where I’d change that transition and give you sample wording to work from. Send me your revision in Slack and I’ll point out any final edits before you put it live.

Over our three months together, I’ll review your funnel numbers weekly, and we’ll meet privately twice a month for 30 minutes. That gives us time to see how people respond, build on the improvements, and keep working through the places where you’re losing potential clients.

You or your team will implement the changes. If we find that a larger project makes sense, like a full webinar rewrite or funnel build, I’ll scope and price that separately. After the initial three months, we can decide together whether to continue month to month.

Which option works best for you both?

OptionMonthly investment
Client Flow Control Room for all three Meta ad accounts$6,000/month
Client Flow Control Room + Funnel Growth Advisory for Kalie’s online funnel$8,000/month total

James and Kalie, let me know which option you’d like to move forward with, and I’ll send over the agreement and coordinate the handoff with you both.

Samuel

Email Samuel